People for the Ethical Treatment of Animals, or PETA, are targeting the Toronto Maple Leafs CEO Keith Pelley and pushing him to end a sponsorship on the team's jerseys
The Toronto Maple Leafs are facing a unique challenge this summer, as People for the Ethical Treatment of Animals (PETA) has written a letter to Maple Leafs Sports Entertainment (MLSE) CEO Keith Pelley, urging the team to end its sponsorship with the Dairy Farmers of Ontario. The partnership, which began in 2022, features an ad for milk on the Maple Leafs' jerseys during home games.
In the letter, PETA accuses the dairy industry of being a significant contributor to climate change, and is calling on the Maple Leafs to terminate the sponsorship. This adds to the team's already busy offseason, which includes navigating free agency, trades, and roster building. The Maple Leafs have yet to respond to PETA's letter, but it remains to be seen how the team will address this issue.